Tape script: Louise & Andrea
A: Right what do you think of this advert?
L: What the Opium one?
A: Yeah that one yeah. The one.. The naked woman
L: erm I don't know what to think really. I mean She's
obviously an she's an attractive woman. But I don't
know what's trying to say about Opium
A: I dunno I dunno that she's quite errr it's quite
luxurious and she's kind of
it's quite sexual as
well. She's reclining in passion or something (Yeah)
you know not quite sure why she's naked
L: No I think. I read an article about it once and
it.. It was trying to erm copy the kind of renannaise
period or something of art (This advert?) Yeah and it
had the picture in
in the newspaper and actually it looked nothing like
this particular ad. (It doesn't particular) It was a
pathetic kind of excuse (yeah). It is very sexual advert.
And that mmm a lot of people were quite horrified with
it, certainly in England.
A: Yeah definitely! I mean I just don't know why it's
necessary she's still wearing the gold shoes, the bracelet
and the necklace. I don't know quite if it's necessary
for her to be (yeah) like that
L: Erm I know. Back home it's quite a funny story I
suppose. Back home.. In my hometown there was an enormous
hoarding of this advert under the railway like the railway
(railway bridge) railway bridge and erm it went up.
I don't know say it went up on the Thursday night (mmm)
and err my mum and dad noticed it and then by the Friday
(It'd come down again) No! Someone had been so outraged
by it that they went and bought erm some white emulsion
and THAT night painted over it
A: The whole
just the girl or the whole picture?
L: I'm not sure but..certainly over her anyway. (Well)
So it obviously evoked quite a powerful reaction. (yeah
A: I guess that was the aim of the people making the
advert you know (yeah) YSL. They wanted to sell and
get people to notice it
L: But will the people remember the advert for (nay)
A: The product? Nay not at all. I don't think so. They'll
remember the naked woman (yeah) and the whole thing
just designed to shock. The make up, the hair very red,
the jewellery you know, it's all very (and the lips
are open) Yeah. She's very white now and the contrast
between the colours. Nay I don't think so. (Yeah) Not
like kind of other you know
Benetton adverts. When
I think everyone..You know.. They are controversial
and everyone knows
and do you remember(and you
do associate it with Benetton)
the baby that was being born and the.. What were the
L: There was one with an Aids victim or something.
A: Yeah there was and one with a priest, was it a priest?
(Yeah) kissing a nun.
L: Yeah something like that. But what was it trying
there was no relevance to the advert and the product
A: But the campaign of Benetton is that we bring everyone
together (Right) that we kind of
we accept black
and white and we accept all kinds of people. (mmm) I
guess they're I dunno... They're obviously trying to
provoke attention but I dunno
it's got to do with Benetton really (no) you know..
L: I mean..I think the first one they had was the newborn
baby. I think that was the first kind of really shocking
A: Then everyone just went crazy about one (mmm) why
did they just go crazy?
L: I dunno because it's something so natural and beautiful
(yeah) in a way (yeah) so.. Why?
A: Because we are so British (yeah) we don't like to
see.. We like babies to pop out nice and clean (yeah)
L: Do you think erm that advertising standards and
things are a bit more relaxed in Spain? I don't really
know enough about Spain
A: I dunno erm I think there's probably a lot more
nudity in Spain than we'd allow erm
L: Like the big hoardings in Sol or something of Claudia
A: Yeah definitely. Wouldn't happen
(that wouldn't be allowed)
in England (no) I dunno.. I dunno.. By comparing Spanish
and English adverts. It's just Spanish adverts they
are much longer, go on a bit more. They are all the
same you know. Not as innovative definitely as British
adverts (yeah). I think Benetton - controversial but
did its job. (Yeah) I dunno you might see something
like this in a newspaper in a magazine (something (like
the Opium one) but TV I don't think so (no) I don't